Iconic By Design.

Helmed by Founding Principals John Yeck, Tom Lenz & Partner Melissa Lovric
we are an award-winning, multi-disciplinary creative agency that is committed to providing the entertainment industry with highly inspiring, innovative & collaborative design.

Highlights

Galleries

COMEDY 

The Art of the Close Up

With simple & elegant environments to highly conceptual scenography, we design bespoke visual worlds for multi camera Stand Up Specials by the world's most beloved comedians.

MUSIC 

Sound & Spectacle

From sleek, modern stages to elaborate, dreamlike environments, we build emotional landscapes that amplify the power of an artists' performance. By blending striking visuals with thoughtful storytelling we create spaces where the musics lasting impact is brought to life.

VARIETY
+ AWARD SHOWS

 
The Spice of Life

Variety and Award Shows are grand extravaganzas where artistry, storytelling, and performance art merge to celebrate the richness of life and connect moments in culture.
Design is at the heart of it all. We craft unique environments that elevate those moments.

TALK 

Storytelling Sets the Stage

We set the stage for meaningful storytelling, captivating interviews, and moments that range from heartfelt to humorous. From warm, cozy spaces that foster intimate connections to sleek, modern layouts that exude sophistication and style, our environments are grounded host's unique personality and the tone of the show.
Every detail matters—whether it’s the placement of cameras & seating to encourage natural dialogue, the use of rich textures and decor to add warmth and character in a closeup, or the integration of cutting-edge technology to enhance storytelling and interactivity.
By combining our deep experience in broadcast studio design and an understanding of what drives compelling conversations, we create environments where connections are made and  experiences are shared.

SPORTS 

An Arena of Innovation

Our sports studios are dynamic, high-energy arenas where the excitement of sports analysis comes to life as entertainment and the thrill of the game extends beyond.
Seamlessly fusing architecture and technology, every element is designed to amplify the storytelling—from bold structural elements that echo the strength and movement of athletic game play to screen content & virtual studio environments that bring game stats, replays, and highlights vividly to life.
Our approach ensures that every studio reflects the passion and intensity of the sports broadcast world. By pushing the boundaries we create environments where sports commentary isn’t just seen—it’s felt.

GAME SHOWS
+ COMPETITION

 
The Thrill of the Game

Game shows are a cornerstone of entertainment, engaging global audiences with their energy, suspense, humanity and connectivity. At the heart of every iconic game show is its' visual design—an environment that we create to fuel the excitement of the game play while defining the show's unique visual identity. These designs are masterful blends of physical architecture, game design theory, graphic design & broadcast technology.

EXPERIENTIAL
+ ARCHITECTURE

 
The Power of Place

Experiential design creates environments that don’t just occupy space—they shape experiences. From exterior & interior architecture to dynamic brand activations, we create compelling environments that provoke thought, stimulate the senses, and provide unforgettable moments of engagement with our clients brands.

Media

Let’s

Collaborate

WE

ARE

Philosophy

Design is a collaborative art form. By engaging our clients as crucial members of our process we are able to ensure that every project has a personal perspective generated from this partnership. Based in a rich history, steeped in broadcast television, theatrical & live event design, we draw on the innovative disciplines of architectural, graphic, multimedia & experiential design to bring leading edge points of view
to our clients’ brands.

Creative Services

Creative Direction
Production Design
Art Direction Services
Experiential Design
Full Service Design + Build
Concept Renderings
Multi Camera Pre Vis
Screens Producing & Content Creation
Virtual Broadcast Environments
Graphics Design & Brand Identity
Motion Graphics
Animated Walk Throughs
Inspiration & Pitch Decks